Our Mission and Vision

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Making lives better with personalized eyecare.


To provide the best, patient-focused eyecare in the Southeast. With exceptional talent and innovation, we will grow as the preferred healthcare partner.


People-Focused – We pull together to support one another, ideate, troubleshoot and discover new ways we can work better, faster & smarter.

Heartfelt Service – We care for all of our patients as if they were our own family. We are dedicated to providing the best quality eye care with compassion.

Mutual Respect – We operate with a roll up your sleeves, all hands on deck approach, actively engaging with our member practices to identify solutions to everyday issues and to find additional opportunities to better serve and grow. We are 100% invested – in every sense of the word.

Honest & Transparent – We place tremendous value on acting with transparency. We believe in intentional clarity, straight talk and personal accountability, and we treat everyone our business touches – from patients to staff to management – with the respect they deserve. Clarity isn’t just common sense, it’s good business sense.

Results-Oriented – We’re laser focused on results. We track, measure, monitor and analyze all facets of our business to develop insights and deliver outstanding care. We believe in real, tangible results, and we’re always looking for ways we can elevate all we do to ensure the best outcomes – both for our patients and our company.

Growth Mindset – We are always looking forward – exploring everything from new technologies and treatments to new systems and practices. We’re methodical and analytical, relying on our team of experts to test and validate the “next big thing” that comes our way to make sure we’re always staying ahead of the curve.

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